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The Virtual Front Row to Luxury

We transform how world-class assets are experienced and acquired. Our 3D 360° sales hubs do more than just show a space; they close the deal. Guests can book a hotel room, reserve a restaurant table, or tour a private jet—all within a single, branded immersive environment. With integrated human-element selling, custom logos, and curated music, we provide a frictionless, white-glove experience from the first click to the final booking.At our core, we are driven by a single, relentless mission: to redefine how the world’s most prestigious assets are discovered, experienced, and acquired. We believe that a space is more than just four walls—it is a story, an atmosphere, and an investment. We don't just build virtual tours; we engineer 16K 360° Sales Hubs designed to collapse the distance between interest and ownership.

Meet the founder

PJ Ware

PJ is a 3D immersive specialist focused on the art of making commercial and hospitality spaces breathe in a digital environment. With 5+ years of elite experience in the VR industry, he operates as a creative technologist who understands that the future of real estate is interactive.

PJ’s methodology centers on Content Strategy as a Sales 

PJ is a 3D immersive specialist focused on the art of making commercial and hospitality spaces breathe in a digital environment. With 5+ years of elite experience in the VR industry, he operates as a creative technologist who understands that the future of real estate is interactive.

PJ’s methodology centers on Content Strategy as a Sales Tool. He meticulously crafts the buyer’s journey within every 3D model, ensuring that every "walkthrough" is a choreographed storytelling experience designed to drive deep emotional connection and measurable conversion. By fusing next-generation technology with localized market insight, PJ provides brokers, developers, and asset owners with a competitive edge that is unmatched. At NRG Lux, we don’t just deliver tours; we deploy immersive sales hubs that command attention and accelerate results.

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NRG LUX

333 Las Olas Way, Fort Lauderdale, FL, USA

(954) 393-0238

Copyright © 2025 NRG LUX - All Rights Reserved.

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